• Free UK shipping

    On orders over £40

  • Designed in Durban

    Printed on demand, no overstock

  • 10% off first order

    Use code WELCOME10 at checkout
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From the Safari range

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Designed in Durban. Worn worldwide.

12 Seconds Apparel is a small, founder-run South African outdoor lifestyle brand, started in Durban, where the Indian Ocean meets the Drakensberg. It makes clothing for the people who go outside — to the surf line, the trail, the safari road, the long ride home.

Every design is chosen by the founder and printed on demand, so nothing is overproduced.

Read our story

Shop by range

  • Safari

    Big Five and the iconic wild of the African savanna. Ndlovu, Ingwe,...

    Safari

  • Woman wearing the Durban Dreamin' tee on a seaside pier - 12 Seconds Apparel

    Ocean

    From J-Bay to Ballito, the salt-and-sun edges of South Africa. The Indian...

    Ocean

  • Mountain & Wild

    The Drakensberg — uKhahlamba, "the barrier of spears." Lone acacias and high-country...

    Mountain & Wild

  • Woman wearing the Dragonfly tee in a fynbos garden - 12 Seconds Apparel

    Flora

    King Protea, Strelitzia, Sunbirds. The bold botanicals of the Cape Floral Kingdom...

    Flora

  • Heritage

    Vintage Cape Town, split-screen camper vans, retro Durban, and the classic cars...

    Heritage

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Good to know

Shipping

Free UK shipping over £40. Orders are printed and dispatched within 2–7 business days, then UK delivery takes 3–7 business days (see our Shipping policy for other regions). Worldwide shipping available — costs calculated at checkout.

Returns

30-day return window on unworn items. Print-on-demand is made to order, so please choose sizes carefully — check the size details on each product page.

Print on demand

Every item is printed to order by our print partners, so we don't hold unsold stock. Printing and dispatch usually take 2–7 business days.